Created by Petros and Ilias in 2017, Wikifarmer is a global platform with the mission of empowering farmers by educating them and offering them access to the open market to sell their products at fair prices.

In a nutshell 🥜

We're seeking a driven individual to lead our fresh fruit and vegetable (F&V) go-to-market strategy. The ideal candidate will develop and execute a comprehensive go-to-market strategy, encompassing product selection, supplier and customer identification, and sales channel development, leveraging our unique strengths. Initially, this will involve direct sales activities. As the business grows, the role will transition to leading and managing a dedicated sales team.

Day-to-day responsibilities

• Develop a comprehensive go-to-market strategy for fresh F&V.
• Achieve the fresh target gross profit margin (GPM).
• Identify and establish relationships with key suppliers and customers.
• Drive initial sales and close key business deals.
• Serve as the main point of contact for platform development.
• Build and manage a sales team, including hiring and performance management.
• Develop and implement claims management policies and procedures.

Experience and Requirements needed to be successful in this role:

• Fluency in English and Spanish.
• Proven experience in fresh produce trading (buying and selling).
• Demonstrated ability and/or willingness to sell and promote digital platforms in addition to fresh produce.
• Strong leadership experience, including building and managing teams.
• Track record of new business development and acquiring new customers.
• Deep understanding of the fresh produce industry, including market trends, suppliers, and customers.
• A driving licence and use of a car (all expenses reimbursed).
• Ideally you are based in Valencia, however we are open to other locations in Spain.

What we can offer:

• A competitive fixed salary based on experience plus a generous uncapped commission scheme
• Equity in the business
• Private medical insurance for you and your family
• 24 days annual leave plus bank holidays

Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone feels they belong and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.