Miguel Colmenero
Commercial Director – CommercialWith a law degree (but didn’t want to be a lawyer), I am business passionate with more than 20 years in the food industry and a career focused on developing edible oils internationalisation business plans. I carried out the implementation of foreign offices in 15 countries, visited more than 70, made sales in more than 100 and generated a 360º view on how people do business worldwide. I moved to the food/tech world by joining Wikifarmer as a Commercial Director where I encounter the mission to become part of the agriculture transformation in the area that is directly in touch with customers and suppliers. Moving these players from the hyper traditional industry and offline ecosystem to the digital world is part of the amazing venture we enjoy at Wikifarmer. In my free time I play tennis, read history books and I am a big football fan!